A full array of programs that will include music, news, politics, talk shows, sports talk and more are delivered with satellite radio. In recent times this media platform is growing in popularity, reaching millions of people. When you advertise on satellite radio, you’re getting your product or service in front of an engaged, enthusiastic consumer base. You can create an ad campaign that will reap rewards for your business with the following few tips.
Set a Budget
In comparison to pricier alternatives like television, advertising on satellite radio may be a cost-effective option. You will have to make a budget that fits your company. You can determine the scope of the ad campaign by the amount of money you are able to spend.
Identifying The Audience
Who buys your products and services? What individuals are you wanting to reach? Things such as age, gender, marital status, race, income, education and spending habits are things you need to consider. You can draft advertising messages that speak directly to the needs and wants of your consumers with this data at hand. It can help you determine which satellite programs are best suited for your ad spots.
State the Goal
You’ll need a goal with every ad campaign. What are you trying to accomplish? How you answer that question establishes the direction and focus of your advertising efforts. As you construct your plan of action, consider the target audience, the problem you’re addressing, product or service benefits, proof of benefits and brand personality. It will make it easier to measure the effectiveness of the strategy by knowing the outcome you desire.
Choosing The Best Ad Placement
There are dozens of satellite programs, and they have listeners from various backgrounds. It is critical to your success on where you position the ads. The goal is to get your product and/or service in front of your target market. Reviewing the program’s media kit or rate card is the best way to do this. Here you’ll find a detailed demographic breakdown of who listens to the show. As an example, you wouldn’t want to buy ad space for an edgy broadcast that draws single, college-age men if you’re in the business of selling baby dolls. You’ll want to take into account the audience you want to reach, as well as selecting that complements your brand identity for the greatest impact.
Select a Campaign Style
You can advertise on satellite radio in many different ways. The celebrity host reads the ad copy live on the air with these live reads. The famous radio personality is endorsing your product or service is the impression this will give. It gives your business a better sense of credibility among the listeners by doing this. If people aren’t acquainted with your brand, this is especially important.
The promotional support or sponsorship-style ad is another option. Basically, your company is announced as the sponsor for the show or one of its segments. The effectiveness in building brand awareness because it is aired frequently is the benefit of this. It’ll be better the more audience hear your brand mentioned.
Lastly, there are some spot schedules. The ads run as often as you need based on the time slots available.
Advertise on satellite radio if you want to reach a highly targeted, nationwide audience. Getting your message out to consumers is a wonderful way to expand your brand. It can also reap profitable results with a well-executed advertising campaign.
If you’ve been looking to advertise on iHeartRadio, speak to National Media Spots. Much more specifics on National Media Spots are readily available on the organization’s site, http://www.nationalmediaspots.com/.
Tags: advertise on satellite radio, radio advertising costs